01The engine
Software
The engine — built by us, not rented. It turns one input into your month of content, your website and your print files. Already matching, already done.
For owners who need customers, not compliments
We build it.
We build it.
We run it.
We own it.
Socials, website, video, print — one team, one system, one style. Big chains have a marketing department doing this all day. Now so do you.
The company
Not an agency.A marketing departmentyou can hire.
Most "agencies" are three freelancers and a logo. They rent tools they didn't build, hand your content to whoever's free that week, and invoice you for hours.
We went the opposite way. XEPA International is a software company. We built the system first — the software that produces socials, websites, videos and print from one brand — then put strategists and a production team on top of it. TOP SOCIAL is the door real businesses walk through to use it.
That order matters. When the software is ours, nothing depends on someone remembering to post. When strategy and production sit in the same building, nothing gets lost between suppliers. When one company ships everything, everything matches.
01 — What we do
Everything you put out.
Everything you put out.
One machine.
01 / 04
Social Media
Posts that go out every day and sell — built to fill your room or your cart, not to pile up likes you can't bank.
Demand, daily02 / 04
Website & Funnel
A site and funnel built to turn a click into a booking or an order — and to keep selling while you sleep.
Built to convert03 / 04
Video & Photo
Video and photo of your real place and real product, shot on our schedule — so you stop filming your own plates at 11pm.
Shot in-house04 / 04
Print & Identity
Menus, signage and packaging that match the screen — so you read as one business, not four suppliers guessing.
One look, everywhereSocialsWebsiteVideoPrint
02 — Why one company
When everyone owns it, no one does.
Four suppliers
Four suppliers.
Four suppliers.
Four styles.
Nobody on the hook.
- The social media guy has never once spoken to your web developer.
- Your site, your menu and your feed look like three different businesses.
- Four logins, four invoices, four calendars to chase for one late post.
- Sales dip, and all four blame the other three.
One team
One team.
One team.
One system.
One number that moves.
- Every post, page and print runs off a single strategy, already matching.
- Built and run on software we own in Dubai — nothing sits in a freelancer's queue.
- One contact, one report, one team that answers the phone.
- Room fills, you know who to thank. It doesn't, you know who to call.
03 — How the company is built
The three pillars. One system.
02The brain
Strategy
The brain — humans who decide what the machine says: positioning, offer, calendar. Output without direction is just more noise.
03The hands
Production
The hands — real crews and writers: shot on location, written to sell, printed to match. A phone and good intentions are what your competitors use.
04 — Who it's for
If a room, a calendar or a cart needs filling.
01Restaurants & CafésAn empty table on a Tuesday night is a marketing problem, not a menu one.
02Beauty & WellnessA half-empty calendar is a demand problem, not a pricing one.
03Retail & ShowroomsFootfall doesn't come from likes. It comes from being impossible to walk past.
04Professionals & PracticesYou want booked, qualified clients — not time-wasters who ghost the consult.
05E-commerce & OnlineA cart doesn't fill itself, and every sale costs too much when nobody owns the number.
Want the whole machineon your side?Talk to us.
No pitch, no jargon. Tell us about your business and we'll show you what the machine does for it.
05 — Proof, not promises
No borrowed logos. No stock quotes. One company — on the hook for the result.
System
Our own software
Built and run on XEPA's proprietary platform — not rented tools that stop the day a subscription lapses.
Accountable
One team, in Dubai
Strategy and production under one roof, in a licensed U.A.E. company (RAKEZ) you can look up and hold to account.
Measured
One number that moves
We measure the thing that pays your bills — covers, bookings, orders — not likes you can't bank.
Where we're basedBuilt in
Built in
Dubai.
TOP SOCIAL is a brand of XEPA International Trading FZ-LLC — a licensed U.A.E. company registered in the Ras Al Khaimah Economic Zone (RAKEZ), not an anonymous profile. Everything we ship comes from a registered entity you can look up and hold to account.
Production is done by real crews, and crews don't scale like software. So we take on a limited number of full-production clients at a time — that's production capacity, not marketing scarcity — and every shoot gets the standard our name goes on.
- RegisteredRAKEZ · Ras Al Khaimah, U.A.E.
- Marketing Services LicenceNo. 47034060
- Social Media Marketing LicenceNo. 46002304
The people
The humans behind the machine.
Software runs the system. These are the people who point it.
Matteo Pedrini
Co-Founder · Software DivisionLeads the Software Division — the engine XEPA builds in-house instead of renting, turning one input into a month of content, a website and print files that already match.
Alessandro Lenzi Vielmi
Co-Founder · Marketing DivisionLeads the Marketing Division — pairing XEPA's own software with a strategy-and-production team, so a business gets its whole marketing machine from one place and one point of contact.
One honest conversation. No pitch-deck theatrics.
Fire the freelancers.Hire the machine.
Bring us the room, the calendar or the cart you need to fill. We'll show you the exact system built to fill it — run by one team in Dubai that puts its name on the result.