01The engine
Software
The engine — built by us, not rented. It turns one input into your month of content, your website and your print files. Already matching, already done.
The company
Not an agency.A marketing departmentyou can hire.
TOP SOCIAL is the people-facing brand of XEPA International Trading FZ-LLC — a Dubai company that builds and runs the whole marketing machine: software, strategy and production under one roof. Socials, website, video and print — all matching, all done.
Who you're dealing with
One company.The whole machine.
Most "agencies" are three freelancers and a logo. They rent tools they didn't build, hand your content to whoever's free that week, and invoice you for hours.
We went the opposite way. XEPA International is a software company. We built the system first — the software that produces socials, websites, videos and print from one brand — then put strategists and a production team on top of it. TOP SOCIAL is the door real businesses walk through to use it.
That order matters. When the software is ours, nothing depends on someone remembering to post. When strategy and production sit in the same building, nothing gets lost between suppliers. When one company ships everything, everything matches.
One machine, four outputs
- Socials — content out every single day, even when you're slammed. Software doesn't forget.
- Website — built on the system, selling the same offer as your feed. Not a brochure from 2019.
- Video — shot properly, cut to sell. Not to impress other videomakers.
- Print — menus, cards, QR codes and signage that match everything above.
SocialsWebsiteVideoPrint
How the company is built
The three pillars. One system.
02The brain
Strategy
The brain — humans who decide what the machine says: positioning, offer, calendar. Output without direction is just more noise.
03The hands
Production
The hands — real crews and writers: shot on location, written to sell, printed to match. A phone and good intentions are what your competitors use.
Where we're based
Built inDubai
TOP SOCIAL is a brand of XEPA International Trading FZ-LLC — a licensed U.A.E. company registered in the Ras Al Khaimah Economic Zone (RAKEZ), not an anonymous profile. Everything we ship comes from a registered entity you can look up and hold to account.
Production is done by real crews, and crews don't scale like software. So we take on a limited number of full-production clients at a time — that's production capacity, not marketing scarcity — and every shoot gets the standard our name goes on.
- Registered officeRas Al Khaimah Economic Zone (RAKEZ) · Compass Building, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates
- Marketing Services LicenceNo. 47034060
- Social Media Marketing LicenceNo. 46002304
The people
The humansbehind the machine
Software runs the system. These are the people who point it.
Matteo Pedrini
Co-Founder · Software DivisionLeads the Software Division — the engine XEPA builds in-house instead of renting, turning one input into a month of content, a website and print files that already match.
Alessandro Lenzi Vielmi
Co-Founder · Marketing DivisionLeads the Marketing Division — pairing XEPA's own software with a strategy-and-production team, so a business gets its whole marketing machine from one place and one point of contact.
Want the whole machineon your side?Talk to us.
No pitch, no jargon. Tell us about your business and we'll show you what the machine does for it.