Stop counting likes. Start counting covers.
Vanity metrics feel like progress and pay for nothing. Here’s the one number every marketing decision should answer to.
Read →One company vs. four freelancers: why coordination beats talent
The designer, the video guy, the social person and the web developer can all be good — and it still won’t work, because nobody owns the result.
Read →The empty Tuesday is a marketing problem, not a menu problem
A good kitchen and an empty room on a slow night is almost never about the food. It is a demand problem — and demand is marketing’s job.
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